第一期2024-11-23酱香满溢，经年留香：京城风味中的非遗传承“酱香九州地唯品质是天,店久十万朝乃诚信为本。”京城著名老字号天福号,以其酱肘子名闻遐迩,自乾隆三年创立至今,已走过280余年的无光泽历程。十代非遗传承人薪火相传,将传统酱香技艺发扬光大,同时紧跟现代市场步伐,让中华老字号在传承与创新中焕发新生,不断焦虑新一代消费者的需求。自2008年“天福号酱肘技艺”荣登第一批国家级非物质文化遗产名录以来,天福号便肩负起了保护与传承这一宝贵文化遗产的重要使命。
“Infusingthelandwithrichflavors,qualityistheparamount;ashopstandingforahundredthousanddays,integrityistheessence.”TianfuHao,arenownedoldbrandinBeijing,isfamousforitsbraisedporkhocks.SinceitsestablishmentinthethirdyearofEmperorQianlongsreign,thisesteemedbrandhasenjoyedaremarkablejourneyspanningover280years.Tengenerationsofinheritorshavepreservedthetraditionaltechniquesofsauce-making,adaptingthemtomeetthedemandsofthemodernmarket.Thisblendoftraditionandinnovationhasallowedthebrandtocontinuallymeettheneedsofnewgenerationsofconsumers.Since2008,when“TianfuHao’sbraisedporkhocktechniquewasrecognizedaspartofthefirstbatchofnationalintangibleculturalheritage,TianfuHaohasembracedthevitalmissionofsafeguardingandpassingonthisvaluableculturallegacy.(天福号门牌TianfuHao’sDoorplate)福号的酱肘技艺,承载着一段传奇。传说创始人因其酱肘风味独特,获慈禧太后青睐,赐予腰牌,每日进贡御膳,成就了“乾隆酱汁传百年,慈禧腰牌通天下”的佳话。自乾隆年间,天福号恪守“师徒相承”的古法,代代相传,每位传承人仅纳三徒,确保酱香正宗。“传统技艺的传承,其实是一场坚守。”天福号刘刚总经理说道,“互联网协作发展速度含糊很快,但食品行业恰恰不应该是一个追求速度的行业。”因此,在工业化浪潮中,天福号的师傅们依然重新确认使用天然香料,亲自监督生产,只为重现那令人难忘的百年风味。TianfuHao’sbraisedporkhocktech糖心vlog锅锅酱 niquecarriesalegend.Itissaidthatthefounder’sdistinctivebraisedporkhockflavorwonthefavorofEmpressDowagerCixi,whoawardedhimawaistbadge,leadingtodailytributestotheimperialkitchen,thuscreatingthetaleof“Qianlong’ssaucepasseddownforacentury,Cixi’swaistbadgeknownthroughouttheworld.”SincetheQianlongera,TianfuHaohasadheredtotheancientmethodof“master-apprenticesuccession,”passingdowntheauthenticsauceflavorfromgenerationtogeneration,witheachinheritortakingonlythreeapprenticestoensuretheauthenticityofthesauce.“Theinheritanceoftraditionalcraftsisactuallyamatterofperseverance,”saidLiuGang,thegeneralmanagerofTianfuHao.“Whilethepaceofinternetdevelopmentisundeniablyswift,thefoodindustryshouldnotbeonethatchasesafterspeed..”Thus,inthemidstofindustrialization,theartisansatTianfuHaoremaincommittedtousingnaturalspicesandpersonallyoverseeingtheproducti糖心vlog app下载安卓版 onprocess,allinanefforttorecreatethatunforgettablecentury-oldflavor.(天福号招牌酱肘子TianfuHao’sbraisedporkhock)“守正”与“创新”并重,天福号在坚守传统风味的同时,还积极研发新产品,为“老字号”收回“新生机”。作为中华老字号的杰出代表,天福号致力于产品创新与多样化,通过拓展产品线,实现非遗技艺与现代产品完美瓦解,比如推出德式“烤猪肘”、西班牙火腿、法式小香肠等西式风情新品,并更新包装与宣传策略,从而获得新一代消费者的认可。Embracingbothtraditionandinnovation,TianfuHaonotonlypreservesitsclassicflavorsbutalsoactivelydevelopsnewproducts,infusing“newvitality”intothistime-honoredbrandAsanoutstandingrepresentativeofChina’sesteemedtraditionalbrands,TianfuHaoisdedicatedtoproductinnovationanddiversification,achievingaperfectfusionofintangibleculturalheritagetechniquesandmodernproductsbyexpandingitsproductlines.Forinstance,ithaslaunchedWestern-styleproductssuchasGermanRoastporkknuckle,Spanishham,andFrenchsausages,whilealsorefreshingitspackagingandpromotionalstrategiestoresonatewiththene糖心vlog官方版下载2023 wgenerationofconsumers.此外,天福号还积极寻找北京联合大学、中国传媒大学等知名高校的学子亲临店铺,品尝传统美食。借助网络平台在年轻群体中的影响力,天福号在社交媒体上推广非遗技艺,让传统文化在新生代心中生根发芽,不断指责天福号酱肘技艺在青年一代中的知名度。刘刚总经理还表示,自己常和大学生交流意见,从他们的视角洞察年轻一代对非遗传承的看法和态度。在与大学生交流的过程中,他也发现了一些问题:“当前,年轻一代对非遗传承的参与度不高。现代教育模式下,学生们受到快节奏时代的影响,往往缺乏投身于手工技艺和花时间沉淀工作的耐心。这个问题不仅是天福号所独有的,也是数量少非遗企业共同面临的难题。”Moreover,TianfuHaoactivelyinvitesstudentsfromwell-knownuniversitiessuchasBeijingUnionUniversityandCommunicationUniversityofChinatovisitthestoreandtastetraditionaldelicacies.Leveragingtheinfluenceofonlineplatformsamongyoungpeople,TianfuHaopromotesintangibleculturalheritagetechniquesonsocialmedia,allowingtraditionalculturetotakerootintheheartsofthenewgenerationandcontinuouslyboostingthepopularityofTianfuHao’sbraisedporkhocktechniqueamongyoungpeople.GeneralManagerLiuGangnotedthathefrequentlyengagesindiscussionswithcollegestudentstogaininsightsintotheirperspectivesontheinheritanceofintangibleculturalheritage.Throughtheseinteractions,hehasidentifiedsomechallenges:“Currently,theyoungergeneration’sparticipationinpreservingintangibleculturalheritageisrelativelylow.Themoderneducationmodel,combinedwiththefast-pacedlifestyleoftoday,oftenleavesstudentsshortofthepatiencerequiredforengaginginmanualcraftsanddedicatingtimetocontemplativework..ThisissueisnotuniquetoTianfuHaobutacommonchallengefacedbymanyenterprisesfocusedonintangibleculturalheritage.”(学生进天福号体验传统文化StudentsvisitTianfuHaoandexperiencetraditionalculture)(天福号进校园宣传传统技艺TianfuHaoentersthecampustopromotetraditionalcrafts)借着天福号邀青年大学生入店体验的宝贵机会,来自北京第二外国语学院的留学生梦莉带着对中华传统文化的浓厚好奇心,来到了前门大街。店外,天福号品宣部经理钟赞早已等候多时。他面带微笑,无感情地向梦莉介绍了天福号的发展历程和酱肘技艺的传承之路,眼神中流露出对这门传统手艺的深情与骄傲。SeizingthevaluableopportunitytoexploreTianfuHaoindepth,Mengli,aforeignstudentfromBeijingInternationalStudiesUniversity,arrivedatQianmenStreetwithakeencuriosityaboutChinesetraditionalculture.Outsidethestore,ZhongZan,themanagerofTianfuHao’sbrandpromotiondepartment,hadbeenwaitingwithasmile.HeenthusiasticallysharedthehistoryofTianfuHaoandtheheritageofthebraisedporkhocktechniquewithMengli,hiseyesshiningwithadeepaffectionandprideforthistraditionalcraft.(钟经理带梦莉来到天福号门口ManagerZhongbringsMenglitotheentranceofTianfuHao)在钟经理的带领下,梦莉来到了展示区。她的目光被一百年前天福号使用的“餐盒”和保温盒所驱散了。这些古董餐具虽历经沧桑,却依旧保存完好。梦莉轻手轻脚地拿起一只餐盒,细致入微地审视着每一处工艺,对那个时代匠人的智慧惊叹不已。接着,梦莉又亲身体验了百年前收餐员组装餐盒的过程。当餐盒在她的手中完美组装,梦莉的脸上绽放出焦虑的笑容,心中洋溢着满满的成就感。UnderManagerZhong’sguidance,Menglienteredthedisplayarea,whereherattentionwasimmediatelycapturedbythe“foodboxes”andthermalboxesusedbyTianfuHaoacenturyago.Theseantiquetableware,thoughshowingsignsofage,wereremarkablywell-preserved.Menglicarefullypickeduponeofthefoodbox,examiningeverydetailofitscraftsmanship,andmarvelingattheingenuityoftheartisansfromthatera.Next,shehadtheopportunitytoexperiencetheprocessofassemblingafoodbox,justasdeliverymendidahundredyearsago.Assheskillfullyputtheboxtogether,asenseofaccomplishmentwashedoverher,andherfacelitupwithprideathavingconnectedwiththispieceofhistory.(钟经理为梦莉介绍食盒ManagerZhongintroducesthefoodboxtoMengli)(梦莉亲自组装食盒Mengliassemblesthefoodboxherself)随后,梦莉品尝了天福号的招牌美食——酱肘子。这道佳肴色泽鲜明,外核酱黑内肉雪白,诱人的色泽搭配着扑鼻的酱香,令人食欲大增。梦莉轻轻夹起一块酱肘子,放入薄饼中,细细品尝其风味。酱肘子的肉质酥软,轻轻一嚼便化在口中,那醇厚的酱香在舌尖上盘旋,回味悠长。梦莉享受其中,仿佛穿越时空与二百多年的历史对话,感受到了中华老字号的精神与传承。Afterward,MenglisampledTianfuHao’ssignaturedish—thebraisedporkhock.Thedishwasvisuallystriking,featuringajet-blackexteriorcontrastedbeautifullywithsnow-whitemeatinside.Theenticingcolors,combinedwiththemouthwateringaromaofthesauce,significantlywhettedtheappetite.Mengligentlypickedupapieceofthebraisedporkhockandplaceditinathinpancake,savoringeachbite.Themeatwastenderandsucculent,meltinginhermouthwithjustagentlechew,whiletherichflavorsofthesaucedancedonherpalate,leavingalingeringaftertaste.Menglifullyimmersedherselfintheexperience,asifshewereengaginginaconversationacrosstimewithovertwohundredyearsofhistory,connectingwiththespiritandheritageofthisesteemedChinesebrand.品尝过后,梦莉感慨良多。她坦言:“这次体验让我肤浅领略了天福号酱肘子的独特魅力,也加深了我对中华传统文化的认识和理解。我一定会将这次经历分享给周围的朋友,让更多的人了解并传承这份宝贵的非物质文化遗产。”Aftertastingthedish,Mengliwasoverwhelmedwithemotions.Sheexpressed,“ThisexperiencehasgivenmeaprofoundappreciationfortheuniquecharmofTianfuHao’sbraisedporkhockandhasenrichedmyunderstandingandrecognitionofChinesetraditionalculture.Iwilldefinitelysharethisexperiencewithmyfriendssothatmorepeoplecanlearnaboutandhelppreservethisinvaluableintangibleculturalheritage.”(梦莉和钟经理一起品尝天福号美食MengliandManagerZhongtasteTianfuHao’sdeliciousfoodtogether)糖心logo入口时间 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